Digital Marketing

The Digital Marketing course provides a comprehensive introduction to the principles, strategies, and practical applications of online marketing. Designed for students, professionals, and business enthusiasts, this course equips participants with the skills to create, manage, and analyze effective digital marketing campaigns across multiple platforms. Course Outline: Introduction to Digital Marketing Fundamentals of digital marketing Understanding the digital marketing ecosystem Marketing strategy and planning Consumer behavior in the digital world Search Engine Optimization (SEO) On-page and off-page SEO techniques Keyword research and content optimization Analytics and performance tracking Social Media Marketing (SMM) Strategies for Facebook, Instagram, LinkedIn, and TikTok Content creation, scheduling, and engagement Paid social media advertising campaigns Email & Content Marketing Creating effective email campaigns Blogging and content marketing strategies Building brand awareness and lead generation Pay-Per-Click (PPC) Advertising Google Ads campaigns Keyword bidding, ad creation, and targeting Tracking ROI and optimizing campaigns Analytics & Marketing Automation Using Google Analytics and other tools Data-driven decision-making Marketing automation and CRM integration Capstone Projects End-to-end digital marketing campaigns Real-world case studies and project execution Measuring campaign success and ROI Course Duration: 12 Weeks / 36 Hours Course Start Date: 20th September, 2025 Mode: Online via Zoom Zoom Link: By the end of this course, participants will have a strong understanding of digital marketing strategies, hands-on experience with marketing tools, and the ability to design, execute, and optimize digital campaigns effectively for businesses and brands.

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